Transport and infrastructure for the games
|London 2012 Transport Train|
Public transport, an aspect of the bid which scored poorly in the IOC's initial evaluation, was planned to see numerous improvements, including the expansion of the London Underground's East London Line, upgrades to the Docklands Light Railway and the North London Line, and the new "Olympic Javelin" service. It is almost impossible to assess how many of the proposed improvements would have happened in any case. The games were won without a commitment to deliver Crossrail by 2012. This is the largest transport project proposed for London, and it was widely assumed in the early stages of the bidding process that the games could not be won without a guarantee that it would be completed before the games.
The bid envisaged that 80% of athletes would be within 20 minutes of their events and 97% would be within 30 minutes of their events. It was estimated that 80% of spectators would arrive by rail. Together, all the planned heavy rail, light rail, and underground services (excluding Crossrail) were expected to deliver around 240 trains every hour.
Additionally, there were to be two major park and ride sites off the M25 within 25 minutes of the Olympic Park capable of holding 12,000 cars. For the most part, predictions showed that on event days, 78% of spectators were likely to travel from within London and only 22% from the rest of the UK and Europe. Organizers hoped to use low- or no-emission vehicles to transport Olympic athletes and officials.
As of the time of the bid, projections for the cost of the 2012 Olympics were low. The bid team believed that London could end the Games with a surplus of more than £100 million. The organising committee laid out the following figures:
£560 million for new venues, including £250 million for the Olympic Stadium.
£650 million for the Olympic village.
£1.5 billion to run the Games.
£200 million on security.
The revenue for the games was also projected:
£1.5 billion from a special Olympic National Lottery game.
£625 million from a council tax surcharge of £20 per year for London households.
£560 million from IOC television and marketing deals.
£450 million from sponsorship and official suppliers.
£300 million from ticket sales.
£250 million from the London Development Agency.
£60 million from licensing.
While this projection seemed reasonable many were adamant about the actual costs. In early 2007, it was suggested that the actual cost of the games could exceed £9.35bn (US$18.03 billion), well over the bid projection. For comparison, the 2004 games in Athens cost around £7bn (US$13.5 billion) and estimates for the 2008 games in Beijing run between £10bn and £20bn (US$19 billion and US$39 billion).
Approximately 8.0 million tickets will be available for the 2012 Summer Olympics, and 1.5 million tickets for the 2012 Summer Paralympics. and the London Organising Committee plans on selling a total of 6.5 million (an 81% sellout) Olympic tickets, and a 63% sellout for Paralympic tickets. Olympic tickets go on sale on March 15, 2011 and should remain on sale until the start of the event, depending on availability. With the purchase of a ticket, each person is entitled to free transportation on London's public transport system for that day. Paralympic tickets go on sale on September 9, 2011.
Marketing Director David Magliano has said that 1.5 million tickets will be sold for £15 (US$29). The average ticket price will be £40 (US$77) and 75% of all tickets will cost less than £50 (US$97), prices that Magliano says are reasonably accessible to almost everyone in Britain. In addition to stadium seats, there would be 20,000 £10 (US$19) tickets for the Olympic Park to watch events on big screens.
To facilitate the Olympics at a governmental level, Cabinet-level Minister for the Olympics Tessa Jowell would be responsible for the games. Also in the Cabinet would be an Olympic Security Committee to coordinate security planning. In addition, the government would create the Olympic Delivery Authority, which would oversee the construction of venues and see that the games are lived out past 2012.
Other details of the London 2012 bid
A tri-generation plant would supply electricity, heat and chilled water to the Olympic Park using technology which produces 33% lower CO2 emissions than from the electricity grid.
By 2012 it was estimated that over 135,000 hotel rooms would be available within 50 kilometres of the Olympic Park, up from 103,000 presently. 40,330 rooms had been guaranteed at the time of the bid.
For the first-time in any Games live Olympic backdrop presentation facilities would be available to broadcast rights holders via rooftop studios on the main press centre with a direct view of the Olympic Stadium and Park.
The torch relay would highlight the "Olympic Truce" by passing through the countries of Nobel Peace Prize winners.
The first chairman of the London Olympic Bid was airline executive Barbara Cassani. Charles Allen, Lord Coe and Alan Pascoe were appointed Vice Chairmen in September 2003. Cassani guided the group through the first submission to the IOC, but stepped down in May 2004 in favour of Lord Coe. Coe, himself an Olympic gold medal winning athlete and former Conservative politician, enlisted the support of many current and former British Olympians, including Kelly Holmes, Steve Redgrave, and Daley Thompson.